It's apparantly, due to serious Zeus code debugging, also less prone to javascript injection errors and css errors; when victims are doing online banking on an infected computer, there is less chance that either the banking webpage 'looks off' or injected javascript doesn't work as it should (from the trojan/attacker pov oc).
The article writer also lists a 12 point list for possible origins of the trojan naming convention.
"...A new trojan was briefly presented to cybercriminals in the Russian-speaking underground in late April 2011 (as v1.0.0). The developer who wrote the new trojan, and named it "Ice IX", openly declared that he developed his new trojan based on the ZeuS v2 source code, and in doing so allegedly perfecting flaws and bugs he believed needed fixing to improve the product's value to its cybercriminal customers.
...
Extracts from the original text posted by Ice IX's developer in a Russian forum, translated to English:
'Ice 9 is a new private Form Grabber-bot based on ZeuS, but a serious rival to it. Built on a modified ZeuS core, the core was re-worked and improved. The bypassing of firewalls and other proactive defenses was perfected. Moreover, the injection mechanism has been improved, allowing much more stability for the injections. The main purpose of this trojan was to counteract trackers, raising the conversion rate and the bots' TTL (time to live), as compared to its predecessor. These features were successfully implemented as we constantly work to further improve the code.'
...
1 - Ice 9 is a fictional computer virus from the film "The Recruit" (2003). The malware, named Ice-9 in tribute to Kurt Vonnegut's ice-nine (see item no. 8 below), would erase hard drives and travel through power sources which are not protected; possibly erasing data from every computer on Earth.
8 - Ice-nine is a fictional material conceived by writer Kurt Vonnegut in his 1963 novel "Cat's Cradle". It is different from, and does not have the same properties as, the real-world ice polymorph Ice IX; existing, for example, as a stable solid at room temperature and regular atmospheric pressure..." link
My bet is, the coder actually read the book.

-edit; And an article on which above linked page seems based on, with some trojan screenshots; RSA blog